~ Greeting Card Facts ~

These are greeting card statistics and greeting card facts from the Greeting Card Association. 

• Although e-mail, text messaging and phone calls are valued by Americans for helping them communicate with family and friends, the majority of Americans say they prefer the old-fashioned handwritten card or letter to make someone feel truly special.  
• Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.
• More than 90 percent of all U.S. households buy greeting cards,
  with the average household purchasing 30 individual cards in a year.
• The average person receives more than 20 cards per year, about one-third of which are birthday cards.
• Greeting cards range in price from 50 cents to $10, although counter cards typically cost between $2 and $4. Cards featuring special techniques, intricate designs and new technologies are at the top of the price scale.
• Women purchase more than 80 percent of all greeting cards.
  Although women are more likely than men to buy several cards at once, men generally spend more on a single card than women.
• There are two categories of greeting cards — Seasonal and Everyday. Total card sales are split approximately 50-50 between the two types.
  

  The most popular Everyday cards are Birthday (60%), Anniversary (8%), Get Well (7%), Friendship (6%), and Sympathy cards (6%).

  The most popular Seasonal cards are Christmas (60%), Valentine’s Day (25%), Mother’s Day (4%), Easter (3%), and Father’s Day (3%) cards.